Studying companies that specifically produce short films was also a great idea for me, as it allowed me to understand the typical structures and elements to short films and how different producers and directors approach creativity in them.
I took note of a short film host program that I have often watched on Channel 4. Channel 4 have their on segments of air time after advertisements that is solely based on showing and promoting short films and their makers. This air time is called 'Channel 4's Random Acts'. Being broadcasted on Channel 4, the short films are often of an abstract, artistic style and representing the directors views on something; much like social realism.
Here are some examples of short films I have seen on the TV through this broadcasting channel;
Don't Panic
Don't Panic
I really liked this film. Not only did it have a slight humour factor to it that kept me interested and eager to know what they would do next (it felt a little bit like a prank/stunt show like Jackass or Balls of Steel, come to think of it), but it also left me thinking about how would I react. I'd probably act the same way, as members of the public do in the video, to some of the acts of kindness that were displayed in the film. Due to stereotyping, we automatically assume that people who talk in their sort of tone and have that clothing are bad people only looking to humiliate or act anti-social towards people. It also happened to carry a realism factor to it by this and will definitely influence my later project work I think.
The Mob Film Company
The Mob Film Company is a company that I am previously familiar with, as I decided to go job hunting a little while ago and did some research into this particular media group. The Mob Film Company are a media based company, that are part of the Red Arrow Entertainment Group, that create a variety of different films and moving image pieces to express their creativity and offer interesting advertisements and visuals for other media companies (such as products in need of advertising). They also focus strongly on culture and international commissioners. They create lot of short films and are really good at it! They base they purpose on creating high quality videos and trying to look and be as professional as possible, without being a major production company. Considering they are only a small company, they are doing pretty well for themselves!
Here is an example of work by The Mob that I found on the Channel 4 Random Acts hosting site.
GCSE
This short film is quite uncomfortable to watch, but very creative and effective for getting its point across. This short film was written for and based around a poem that a person had written, expressing their opinion on GCSE's and studying in general. This is all express via the teacher of the class though. It seems almost as if she is mocking the way students talk these days, bring a reality factor to the piece as it makes you wonder if other people ridiculed your own generations speech and opinions back then.
The angles in the film are very clever, as they all make it seem as if the teacher is sitting in lots of different areas of the classroom without even moving. It also has some lovely imagery to show how the class are feeling throughout her speech, ranging from agreement and laughter to feeling and annoyed and disappointed.
I think this film would be a great one to reference if the short film I created revolves around school, as school is a very common location and theme for a social realistic film. It will really help us understand how teenagers are seen to speak like and present themselves, as teenagers and youth are almost always an essential for social realism films.
Yellow
Yellow is a very abstract styled film, which really explores imagery. Although I didn't like it very much due to the uncomfortable feel it gave me (via the actor in all honesty...), it will be a great reference for how to create interesting imagery that represents things, mood in particularly Yellow is often associated with happiness and energy, thus why the video is most of the time highly energetic and on a high, positive note. By understanding how to present moods via imagery, I will be able to create a piece that can successfully get my feels of my films point across to the audience.
Click here to see a video montage of examples of company branding they have created!
The angles in the film are very clever, as they all make it seem as if the teacher is sitting in lots of different areas of the classroom without even moving. It also has some lovely imagery to show how the class are feeling throughout her speech, ranging from agreement and laughter to feeling and annoyed and disappointed.
I think this film would be a great one to reference if the short film I created revolves around school, as school is a very common location and theme for a social realistic film. It will really help us understand how teenagers are seen to speak like and present themselves, as teenagers and youth are almost always an essential for social realism films.
Yellow
Click here to see a video montage of examples of company branding they have created!
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