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Thursday, 14 February 2013

Evaluation Q4: How did you use media technologies in the construction, research, planning and evaluation stages?

For this evaluation, I decided to use my graphic design and artistic skills to explore my response and present it. I decided on creating various mind maps/explanation diagrams to show my response.
I needed to create some plans on how I was going to set the mind maps out though, as walking into it blind would be a very messy and foolish method of approaching the question.

Here are my initial sketch plans for the diagrams:
And here are the final pieces to answer this evaluation question:

Research
By using the modern technologies I listed in the diagram in the research stages, we were able to gain data and research that was rich in quality and very accurate to the theme of social realism. It also saved us a lot of time to use technology rather than going out to find hard copies of research and spending ridiculous amounts of money on films and film viewing tickets.

The fact we could use YouTube and other video sources for researching films was also a great advantage for us, as it allowed us to access films easily, plentifully and appropriately as we could see from others feedback whether the film was a successful one or not.

Another factor that should be consider if that we could easily find different cultural or political based meanings through the internet easier rather than watching only physical DVD's and films, as we could simply search for exactly what we wanted and most of the time find it, enabling us to gather research and knowledge reasonably quickly.

Generally, the media we used in this section of the project was also technically research on presentation techniques, as we started to learn how we could record and nicely show our pieces of work in a nice, organized way. The more we created with these technologies, the better we got; meaning the better we will present in later stages of the project.

Planning
The planning process was quite an interesting one for using modern technologies, as it was tempting to just write everything onto a piece of paper a lot of the time. However, we found that recording our ideas and planning development on digital media put us at much more of an advantage as it allowed us to stay organised and keep our plans tidy and easily accessible for later reference throughout the project (specifically production stages).

New digital technologies were also a brilliant way for us to store any information we needed or created. As well as being easy to upload and create online documents on websites such as Scribd and SlideShare, it allowed us to easily view and improve on our pieces, whether they be a written document or a video source. We could easily access them to see if we needed any improvements in either the actual planning content or the presentation of our ideas. It also helped us experiment with creating videos more as we could physically create our own videos containing plans and ideas rather than just embedding film files from other users like we had done in previous research stages. (E.g. Research into Environments of the Real World)

Production
The production stages was easily the stage that required the most use of new media technologies. This ranged from hardware to software to websites and social networking, all of which created a, in my opinion, really well structured production process.

By using all of these modern pieces of technology, we were able to create a modern, easily accessible and great quality product that easily looks like it was built within a professionally industry standards. By this I mean that all technology that was used was similar, if not the same as, to what professional media or film production companies use with their own products. This made our project seem extremely authentic.

Also, by creating a good, realistic short film and production process  it would allow us to create great quality evaluation points, as well as being able to sync our ancillary tasks with great accuracy. We would also be able to use any skills we had gained from technology used in this stage, as well as the previous, to create the future ancillary tasks and evaluation responses.

Evaluation & Ancillary Tasks
The ancillary tasks were primarily built from a program that is of industry standard; Adobe Photoshop. This program was used to create the poster and magazine review as it allowed us to use our artistic and creative skills as best suited to the products we had to create. When we were researching examples of these pieces, we would use other presentation techniques such as Powerpoint (uploaded to SlideShare) and Prezi presentations to present the research we had gained. Because we had previously used similar presentation methods for our very first stages of research, we created the ancillary task presentation pieces very quickly, as we had already developed a good knowledge on how to use the software and programming.

The evaluation tasks had to involve use of technology in order to stay interesting and informative to a reader. Media technology was especially great for presenting our pieces of work for this section. Once we had all the content we needed written down somewhere (such as on Word or paper), we could use our newly acquired skills from practising with the media technologies previously and easily copy and paste or import and apply the content we needed into these presentation techniques (such as YouTube videos or Prezi presentations), creating very interesting, and in some cases interactive, records and presentations.


Blogger and Wix were also pieces of technology that were used for this project; to present any content we created in a blog format. Katie and I used an advanced blog layout on Blogger, whereas Matt used Wix. These sites allowed us to create posts and pages, embed content (such as YouTube videos, SlideShare presentations and Behance portfolio pages) and create nicely set out pieces of text and presentation. We gradually learnt how to better control and use these blogging format sites as time went along; learning how to align text better and import and place images clearer for example.

So, on an overall view, I found the use of modern and new technology went hand in hand with our project and really enhanced the quality of any pieces of work we produced; whether it were research, editing or anything else the project involved.

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