The first part to creating an advertisement for a film in poster format is to create and sketch ideas for the piece. By doing this, I can create a rough plan on how the short film will be advertised, following the themes and conventions that I had researched previously. We had already taken some photography from our shooting sessions, so I could work on designs from them.
In this image, I explored the pro's and cons to using landscape or portrait layouts for posters, as there are subtle differences in what each type suits.
Our group then discussed the ideas that had been created, all based from photography we had already gathered and taken before, and made a decision on which we thought would be the best and most appropriate to use for our film poster. This was our final choice.
We chose this design because there was something about it that really stood out to us. They layout of the piece seemed right for what we needed in our promotional poster product. We also liked how the picture was taken; using a low angle made the picture seem dramatic. We also felt it matched all other aspects and criteria we needed for a poster, such as the landscape layout, room for text, non-focus on any variables at all other than our actor and the fact he is all alone in a dark area. Something about the image was also very photogenic and appealed to us immediately decided to use this idea.
In this image, I explored the pro's and cons to using landscape or portrait layouts for posters, as there are subtle differences in what each type suits.
After putting the canvas layout into consideration and once we had a sufficient amount of research and references, I began to sketch ideas for a poster.
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| Initial Design Sketches |
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| Final Design Sketch |
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