The second ancillary task we had to complete was a film poster that would advertise our short film. Poster design is a very creative process, so I feel we can show a lot of our creativity during this process and will also enjoy doing it, thus putting us at a good chance of creating a great result product for this task.
Promotional (or teaser) posters are a very common form of advertisement for moving footage media pieces in this modern day and age, being placed and viewed from a variety of different places such as cinema walls, bus stops, buses themselves (in a banner form), schools, streets and more. They may also appear on digital formats such as websites or moving image advertisements.
These posters are very commonly used to advertise newly created and released films, particularly for films expected to be released in under a year’s time, rather than films that were released quite a while ago. They are usually of an A2 or larger size and are very bold, with the intentions of catching a viewers or passer-bys attention.
By creating a film poster, we will be able to promote our film via a media that involves a lot of creativity and artistic aspects. In order to correctly and successfully create a poster with a good synergy to our film, we must make sure it fits the themes and style of it. Without the similarities, the poster could end up looking like it is promoting a completely different film.
Here is a collage (which I created in Photoshop) of some examples of film posters.
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